Universal Studios
Halloween Horror Nights, 2023–2026.
“Welcome to Your Worst Nightmare” · HHN 20262026 · The Carnival
The full 2026 campaign · eight films Play
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PlayTurn the biggest names in horror into short, shareable films that sell Halloween Horror Nights — on a theme-park schedule, and better every season.
On-set VFX supervision for the shoots, then VFX and CG production with SOKRISPYMEDIA’s artists through final delivery.
VFX artists, CG generalists and compositors, working alongside Universal’s creative team, director, DP, editor and colorist.
Four seasons, from fixing a single shot to the event’s entire 2026 visual campaign: a CG carnival, seven announcement films and the broadcast spot.
How It Came Together
It started small. Universal’s team was shooting their own promos and needed a hand cleaning them up — a rig in frame, a piece of set that shouldn’t be there. We turned it around quickly and invisibly, and they came back with the next one.
By 2024 we were adding to the frame instead of taking things out. The announcement films for Ghostbusters: Frozen Empire, A Quiet Place, The Weeknd: Nightmare Trilogy and the Blumhouse Terror Tram each got their own VFX moment — like the frost that creeps across a face in the Ghostbusters film. In 2025 we did the same for the season commercial, “Live the Horror.”
In 2026 we built the campaign’s world. The event’s new centerpiece was a carnival tent hosting seven horror IPs, each with its own game. We created the tent and every game in CG, delivered seven announcement films — Sinners, Stranger Things 5, Hellraiser, Evil Dead Burn, Ozzy Osbourne: Prince of Darkness, Killer Klowns from Outer Space and the Terror Tram starring Art the Clown — and handled VFX on the main commercial.
Four Seasons, One Partnership
Rig removal and paint-outs on Universal’s own productions. Fast, invisible, on schedule.
Hero VFX for Ghostbusters, A Quiet Place, The Weeknd and the Terror Tram.
VFX for “Live the Horror,” the season’s main broadcast spot.
A CG carnival tent and seven games, seven announcement films and VFX for the commercial.
2024 & 2025 · Announcements and the Commercial
Five films
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Frames from the 2024 films — frost, ash and atmosphere added in comp.
Seven IPs, One Cut
The full 2026 line-up in one film for social: every announcement and every carnival game, cut together.
PlayFan Fest Nights
Not everything is horror. For Universal Studios’ Fan Fest Nights we brought the same team to a very different brief: the 2025 campaign spot, “Really GO There.”
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