Continental — “Your Confidence”
A CG bobblehead with a real job to do.
Watch “Your Confidence”Give Continental’s new U.S. brand ambassador — a nodding bobblehead that stands for the confidence of choosing the right tire — a life on screen alongside real drivers.
Previs, on-set VFX supervision with plate and HDR lighting capture, then character animation, lighting and compositing through final.
CG character artists, lighters and compositors, with director Ben Carter, cinematographer John Carrington and the live-action crew.
Launched in March 2026 as Continental’s “Nod of Confidence” ambassador in the U.S.
How It Came Together
The bobblehead had to feel like a real object on a real dashboard — catching low autumn light, wobbling when a hand flicks it, sharing the frame with a smiling driver. That meant planning the CG from the plate up.
We locked timing and camera in previs, captured HDR lighting on the shoot day so every reflection would match, then built, animated and composited the character shot by shot. Previs and final side by side show how closely the finished spot held to the plan.
Previs (left) against final (right)