Oikos × RFK Racing
A pit crew doing the physically impossible.
Watch “Hold My Oikos”Show what Oikos Pro protein does for the RFK Racing crew — by having them do things no pit crew could: balancing towers of tires, lifting a stock car overhead, flipping cars.
VFX supervision on the shoot, CG cars and tire simulations, and compositing to make every stunt look effortless.
SOKRISPYMEDIA’s CG and simulation artists and compositors, with director Ben Carter, cinematographer John Carrington and the RFK Racing crew on camera.
Two spots — “Jack Man” and “Hold My Oikos” — for Oikos’ social channels and its NASCAR partnership.
How It Came Together
The joke only works if it looks real. A crew member hoisting a race car over his head has to feel heavy and casual at the same time, and a stack of tires has to wobble like rubber, not CG.
We planned each gag around what could be shot practically, captured the plates in a working race shop and at the track, then built the cars and tire stacks in CG — with simulation passes for weight and balance — before compositing them into the crew’s hands.
The Films
Two spots · click to play
